Rory Quote Finder
The home of genuine Rory Sutherland quotes. Search 100+ verified lines from Alchemy, his TED talks and his Spectator columns, then find the perfect one for your deck, article or talk. Every quote is real. We checked.
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Alchemy
The Surprising Power of Ideas That Don't Make Sense
Rory's manifesto on why the logical answer is rarely the interesting one, and where most of these quotes live.
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His TED Talks
Watched many millions of times
The fastest way to fall down the Rory rabbit hole. Funny, contrarian, and packed with the ideas behind half these quotes.
Watch on TEDLearn from Rory at 42courses
Rory features across these courses on 42courses.com, from his own behavioural science miniMBAs to the creativity and advertising essentials he helped shape.
Behavioural Economics
Learn why people do what they do and how to influence them.
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Applied Behavioural Science
Apply behavioural interventions to solve your problems.
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Behavioural Science for Effective Messaging
Make your marketing more effective and personal using psychology.
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The Best of Nudgestock
Certified by Ogilvy.
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Storytelling
Master the art of storytelling.
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Advertising Masters
Everything you need to know to make great ads.
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Creative Effectiveness
Learn how to use creativity to increase your profits.
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Creative Thinking
A step-by-step guide to thinking more creatively.
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Digital Marketing
Market your product, brand or service.
See the courseExplore the full catalogue at 42courses.com.